How to Start a Teeth Whitening Business
Learn how to start a teeth whitening business by following these steps. You probably already understand why teeth whitening is an ideal way to make money, and that’s why you’re here. If not, we prepared an article about the teeth whitening business.
STEP ONE - Choose Your Business Model
If you are already a dentist or a beauty professional, this part is easy because you simply add teeth whitening to the list of cosmetic services that you already offer. But if you’re not, then you need to figure out if you want to sell teeth whitening services, products, or both. Here’s how we separate out the different teeth whitening business models.
It’s easy to add teeth whitening to the list of beauty services you offer. After all, no pampering is complete without a teeth-whitening treatment! Just be sure to add teeth whitening to your website, your social media profiles, your Google My Business, and your in-salon signage to get the word out. Beaming White has attractive and effective marketing materials to help you get customers.
If you are one of the dentists that don’t yet offer teeth whitening services, you definitely should. It’s very profitable, and anyone in your office can provide the service. It’s a great way to fill empty chairs at the last minute. Beaming White even offers dentists a way to use teeth whitening as a marketing tool, so definitely get in contact with us. If you already offer teeth whitening services or home whitening kits, we can lower your costs significantly, all while helping you give your patients better results without tooth sensitivity.
Mobile Teeth Whitening Service
If you are not a dentist or a beauty professional, mobile teeth whitening is one way to get started without having to rent a location. Instead of customers coming to you, you go to them. Some people don’t change their vehicle at all. Others transform their van into a teeth whitening salon on wheels! Even if you do it as a side business, it can be very profitable because of the minimal investment and high profit margins.
Our definition of a teeth whitening clinic is when you rent a salon space or salon-like space and only offer teeth whitening. We have many successful customers that have stand-alone teeth whitening businesses. We even know of at least one successful salon owner that started this way! She started small, with just teeth whitening, and grew from there.
More teeth whitening products are sold online than anywhere else. Some companies have been extremely successful selling on their own website while others have been very successful selling on online marketplaces like Amazon, Groupon and eBay. Whether you want to create your own brand or sell one of our brands, Beaming White is the best supplier of home whitening products.
STEP TWO - Research Your Competition
STEP THREE - Determine Your USP & Marketing Plan
Once you know your USP, it’s time to develop your marketing plan. Your marketing plan is the answer to how you’re going to get enough customers coming to you on a regular basis to stay in business and achieve your financial goals. This is an entire topic in itself. One of the things that we are working on is DIY Marketing Training. That’s an ambitious goal for us but we hope to have that in place for our business customers by mid-2021.
At the very least, your marketing plan should include: business cards, a website, and all your social media profiles including Google Maps. Word of mouth referrals are gold. If you give great customer service and great results, you WILL get referrals!
Here are some links to marketing ideas that are applicable to people who want to start a cosmetic teeth whitening business…
STEP FOUR - Write Your Business Plan
STEP FIVE - Get Your Products & Supplies
This one is easy! All you have to do is fill out the form, below, or call or email our sales department! Tell us what you need and we’ll recommend the right package or products and give you pricing. We have EVERYTHING you need for the actual teeth whitening part of your business, including your teeth whitening system, training, products and supplies, and ongoing support. Add this information to your business plan. If you’re starting your business from scratch, here’s a list of the basic equipment and supplies you need.
Waivers & After-Care Instructions
STEP SIX - Research & Choose Your Business Name
If you’re not an existing business, you’ll need a business name for your business license, your business checking account, your website, business cards, marketing material, and all of your social media profiles. So choose your business name carefully! Check and see if your business name is available on social media, and search online and perhaps even at the USPTO website to make sure that you don’t choose a name that has been trademarked or that is already being used. Once you settle on your business name, secure your domain name and all your social media profiles.
STEP SEVEN - Get a Business License
STEP EIGHT - Get Trained & Certified
STEP NINE - Set Up Your Business Location
STEP TEN - Implement Your Marketing Plan & Start Whitening Teeth!
A great way to practice teeth whitening and jump-start your marketing is to offer friends and family a deeply discounted treatment in return for before and after photos and reviews. Make sure they approve of the photos before you post them. Some people only want to show their teeth and not their whole face. That’s okay, too! Just crop the image to show their smile only. If they love doing selfies, ask them to post selfies of after photos and share them with their social network and tag you. Also ask for reviews on Google Maps, Yelp, Facebook, and Instagram. Now you have the foundation for your marketing plan. Keep it growing with consistent, daily effort. Make a list of marketing activities that you are comfortable with and try to do at least one thing to market your business every day.
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