How to Start a Teeth Whitening Business

Teeth whitening is not difficult, but you really need to thoroughly understand it and know what you are doing. Comprehensive, professional education and training are essential. Please complete your teeth whitening training and get certified before you start practicing on anyone! Before going all-in on a brand-new teeth whitening venture, it’s wise to get trained and certified so that you can competently practice with yourself, your family, and your friends – and also to make sure it’s something you love. Once you’re ready to take on “real” clients, we suggest you frame your certificate and hang it up in your place of business. The certificate adds credibility and reassures your customers that you are proficient with the products and services you offer.

If you are already a dentist or a beauty professional, this part is easy because you simply add teeth whitening to the list of cosmetic services that you already offer. However, if you’re not already in the beauty or dental industry, then you need to figure out if you want to sell teeth whitening services, products, or both. There are five different teeth whitening business models to consider.

If you’re offering teeth whitening services, you need to check out your competition only in your local area. A quick search on Google Maps and Yelp will give you a good indication. Check out pricing, special offers, the way they do the treatments, type and strength of gel, etc.

It’s always advisable when starting a teeth whitening business, or any kind of business, to figure out your Unique Selling Point or Unique Selling Proposition (USP). What sets you apart from your competition? Why should someone do business with you? Figure that out and make sure your potential customers understand what it is, too. For most of our customers, using The Beaming White System is their USP because our system provides so much better results than the competition. Here are some excellent resources on what a USP is and why it is important…

Once you know your USP, it’s time to develop your marketing plan. Your marketing plan is the answer to how you’re going to get enough customers coming to you on a regular basis to stay in business and achieve your financial goals. This is an entire topic in itself. One of the things that we are working on is DIY Marketing Training. That’s an ambitious goal for us but we hope to have that in place for our business customers by late-2022.

At the very least, your marketing plan should include: business cards, a website, and all your social media profiles including Google Maps. Word of mouth referrals are gold. If you give great customer service and  great results, you WILL get referrals!

Here are some links to marketing ideas that are applicable to people who want to start a cosmetic teeth whitening business…

It’s important to have a business plan because it helps you know how much capital you will need to start your business, how much you will need to keep your business going, when you can expect to be profitable, and how much profit you can realistically make. It serves as a guide, provides milestones, and can even be used to attract investors or obtain small business loans. It should be a fluid, dynamic document that you can edit and update if/when you need to. Take starting a teeth whitening business seriously and write your business plan. Here are some resources for you.

This one is easy! All you have to do is fill out the form, below, or call or email our sales department! Tell us what you need and we’ll recommend the right package or products and give you pricing. We have EVERYTHING you need for the actual teeth whitening part of your business, including your teeth whitening system, training, products and supplies, and ongoing support. Add this information to your business plan. If you’re starting your business from scratch, here’s a list of the basic equipment and supplies you need. Or, you can keep it simple and get a complete teeth whitening business start-up package!

Having a handheld mirror available allows your customer to see how their teeth look without getting up from the chair.

You’ll need a comfortable chair that wipes clean easily and reclines at least a little such as a facial bed. Beaming White’s facial bed is one of the best in the industry and we offer it at a very affordable price.

You will receive a certificate after you complete your teeth whitening training and pass our exam. Hang this on your wall for credibility.

If you’re not an existing business, you’ll need a business name for your business license, your business checking account, your website, business cards, marketing material, and all of your social media profiles. So choose your business name carefully! Check and see if your business name is available on social media, and search online and perhaps even at the USPTO website to make sure that you don’t choose a name that has been trademarked or that is already being used. Once you settle on your business name, secure your domain name and all your social media profiles.

This part is so exciting! You’re almost there! Whether you rent salon space, a small office space, a kiosk, or use your car or van, everything should be attractive, organized, and spotlessly clean. Display take-home products attractively, and have all of your teeth whitening equipment and supplies ready to go. Refer to the checklist in Step Five or get one of our Starter Packages that include everything you need to get set up.

A great way to practice teeth whitening and jump-start your marketing is to offer friends and family a deeply discounted treatment in return for before and after photos and reviews. Make sure they approve of the photos before you post them. Some people only want to show their teeth and not their whole face. That’s okay, too! Just crop the image to show their smile only. If they love doing selfies, ask them to post selfies of after photos and share them with their social network and tag you. Also ask for reviews on Google Maps, Yelp, Facebook, and Instagram. Now you have the foundation for your marketing plan. Keep it growing with consistent, daily effort. Make a list of marketing activities that you are comfortable with and try to do at least one thing to market your business every day.