The Importance of Results

Case Study

Measuring Teeth Whitening ResultsWe illustrate this with a case study of one of our customers: This company has an inline store in a large mall in a city of 1,500,000 people and uses our Advanced Whitening Kit™. Anyone who has ever used our Advanced Whitening Kit will confirm that it gives the best results in the industry. (Note: Remember that this kit uses 16% hydrogen peroxide, the strongest gel in the beauty industry, and it is self-applied directly to the teeth while the customer wears a cheek retractor. Most of the local competitors used carbamide peroxide gels.) Even though this company is in a high-traffic mall, the majority of their business is from referrals. Every mall in their city has had a teeth whitening kiosk or store, and they all closed down. We don’t want to scare you, but the economic slowdown hit teeth whitening, and if you were not giving great results and generating a lot of referrals, you could not succeed in a mall. The owner of the company says that people showed up at his store all the time and complained about the results they obtained at kiosks in other malls. He would tell them to have a seat and that if they were not completely satisfied with their results, that the treatment would be free. So far, every single customer invited to have a seat gladly paid for their teeth whitening treatment. This company’s first kiosk had over 200 customers a month and now the company is taking over the kiosks that closed down in the other malls. If you are going to set up a kiosk in a mall and you don’t use the Beaming White System, you will probably fail because you need referrals and you may not get them without our system and our advice. You can make a lot of money with a kiosk, but you have to do it right. When you become our business customer, we share the secrets of this company’s success with you, and we do everything we can to help you succeed.

Beware of “Fast-White” Claims

Beware of promises for “15-minute” teeth whitening. The results from “Fast-White” systems or those claiming such results are always poor compared to those of professional systems that use 2-3 teeth whitening sessions. If you have ever whitened your teeth, you will know that you see some results after one session, but this is mostly just the “pores” of the teeth opening up and the effects are not long lasting. You really should do 2-3 sessions of professional teeth whitening to get the best and longer lasting results. Each “session” equals 10-20 minutes of 16% H2O2 gel and the Futura 2400 teeth whitening light. Here’s how it works: 1st Session: Opens the pores of the enamel allowing the whitening gel to penetrate the teeth but very little if any whitening occurs. 2nd Session: Gel is able to quickly penetrate tooth enamel now that the pores are open and some visible whitening will occur. 3rd Session: Maximum whitening results are achieved during the third session. This is because the bleaching agent takes time to travel through the enamel of your teeth to bleach the stained dentin below. The dentin gives your teeth the natural bone or white color you see. That’s what you really want to whiten. When you do only one whitening session you are really just whitening the enamel and the results won’t be that long lasting. If you take the time to do the teeth whitening process properly, with two to three 15 minute sessions with a professional system, you will whiten the dentin correctly and get the best teeth whitening results that will last for a long time.